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Traction: A Startup Guide to Getting Customers

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Traction: A Startup Guide to Getting Customers

Traction: A Startup Guide to Getting Customers

Original price was: $11.93.Current price is: $9.54.

Most startups end in failure.Almost every failed startup has a product. What failed startups don't have are enough customers.Founders and employees fail to spend time...

  • Product Details
  • SKU

    VMUP3434002354

  • Category

    Books

  • Availability

    In stock

Most startups end in failure.

Almost every failed startup has a product. What failed startups don’t have are enough customers.

Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics – some ads, a blog post or two – in an unstructured way that’s guaranteed to fail.

This book changes that.Traction Book provides startup founders and employees with the framework successful companies have used to get traction.It allows you to think about which marketing channels make sense for you, given your industry and company stage.

This framework has been used by founders likeJimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote)to build some of the biggest co

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