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Logos that Last

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Logos that Last

Logos that Last

Original price was: $306.99.Current price is: $145.00.

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.Learn how to create iconic visual branding that stands the test...

  • Product Details
  • SKU

    KA12676073

  • Category

    Books

  • Availability

    In stock

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.

Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.

Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.

Logos that Last also includes:

Detailed case studies that follow designs from concept to completionTips for turning a good idea into a great logoStrategies for extending a great logo into a dynamic brand systemAdvice for turning your passion into your profession

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