The secrets of effective cold calling that will transform chickens into successful salespeople.

The book is based on a hugely successful course delivered by the author to thousands of businesspeople. Cold calling is one of the least liked, but most important, tasks in business. As well as containing many practical tips and strategies, the book is written with great humour and wit.

He was previously International Director of Sales Training for Reuters (now Thomson Reuters). He was also a main board director of Reuters Transaction Services Ltd. and lived for several years in New York raising the skills of the US sales force to market-leader status in the Americas.

He has written 4 well-known books on selling and persuading for business people. Negotiating Skills for Virgins, Selling Skills for Complete Amateurs, Cold Calling for Chickens,and Presentation Skills for Quivering Wrecks. (This book has remained in the top 10 business books on amazon.co.uk for the past 5 years. It is recommended and quoted by The Guardian, The Financial Times, BA `Business Life` Magazine, Institute of Directors magazine and Esquire.)

Bob was originally trained by Rank Xerox and before joining Reuters was also employed in sales management roles by Grand Metropolitan and Midland Bank. He is a frequent conference speaker all over the World, Special Advisor to Westminster Business Council and was recently elected a Freeman of the City of London. He is also a qualified pilot and electronics engineer.